Guinness® Collectors Club

	Ashtrays
	Auction
	Bar Towels
	Beermats
	Bottle Labels
	Bottle Openers
	Bottles (Special)
	Bottles (Stone)
	Calendars
	Calendars (Pocket)
	Carlton Ware Gallery
	Carlton Ware Fakes
	Clocks
	Corgi Toys
	Doctors Books
	Festival Clock
	Food Markers
	John Gilroy
	John Ireland
	Lapel Badges
	Menu Cards
	Miscellanea
	Piccadilly Circus
	Playing Cards
	Postcards
	Posters
	Showcards
	Table Tents
	The Bottle Drop
	The Story
	Ties
	Waiter Trays
	Xmas Cards

Link to the GCC

The first national advertisement for GUINNESS stout appeared in several British daily newspapers on February 7, 1929 and introduced the famous line, "Guinness is good for you".

Despite being discarded over thirty years ago, when the advertising regulatory bodies began stiffening their laws, it remains one of the most familiar slogans ever produced.

S H Benson was appointed as the first advertising agency for GUINNESS in 1927. They set about gathering background information and ammunition for the inaugural GUINNESS advertising campaign.

On behalf of GUINNESS, the artist John Gilroy, with an elegance and fluidity which belies the complexities involved, managed to combine accessibility with wit and consummate draughtsmanship. Gilroy's work on S H Bensons' "Guinness for Strength" and "My goodness, my Guinness" campaigns of the 1930s and 1940s remain some of the most potent and evocative advertising images of all time.